Upgrade Your System This Winter with Linn’s Generous Trade-In Promotion

  • Posted on 21 November 2025

Upgrade Your System This Winter with Linn’s Generous Trade-In Promotion

Linn has just launched a winter promotion that feels like the perfect opportunity for anyone thinking about refreshing or rebuilding their music system. For a limited time, they’re offering a remarkably generous trade-in allowance when you exchange any source component—regardless of brand, age, or condition—for a new Linn music streamer. It’s rare to see a promotion this open-armed, and it means that even long-forgotten equipment tucked away in the loft could become the starting point for a truly transformative upgrade.

For over 50 years, we’ve helped people in Norwich discover how much joy great sound can bring to everyday life. In that time, we’ve watched technologies evolve—from vinyl and tape to CD and now to streaming—but the reaction when someone first hears a carefully designed system hasn’t changed. There’s a moment of surprise, followed by a smile, when familiar music suddenly reveals textures, details and emotion they didn’t realise were there. Linn has always been central to delivering that experience. Their “Source First” philosophy—putting the best possible digital front end at the heart of your system—continues to prove itself, especially now that streaming has become the way most of us enjoy music day-to-day.

Linn DSM winter promo

Streaming has changed everything, but not always for the better. Phones, laptops and Bluetooth speakers prioritise convenience, not audio quality; they’re noisy, busy devices doing a dozen jobs at once. A Linn DSM does one job, and it does it with astonishing precision. By connecting directly to your home network, it gives you immediate access to high-quality music from Qobuz, Tidal, Apple Music and Spotify, as well as your own library stored on a NAS drive. There’s no compression from Bluetooth, no electrical interference from multitasking devices—just a clean, stable, purpose-built digital source engineered to reveal the full character of the recording. It’s streaming without compromise.

This is what makes the current promotion so compelling. The component you trade in doesn’t need to be modern or even functional; it just needs to have been a source at some point in its life. That ageing CD player, the early-model streamer you’ve outgrown, the tuner you last listened to a decade ago—even a cassette deck qualifies. Linn will take it, and in return you’ll gain access to a new generation of DSM streamers designed to stay relevant for decades. They’re built in Scotland with modular architecture, meaning key technologies—from DAC modules to connectivity—can be upgraded over time rather than replaced. It’s an investment that grows with you.

If you’re curious about what a modern streaming system can really do, we’d be delighted to welcome you to our Norwich showroom. Hearing the DSM range in person is often the moment everything clicks. Our demonstration rooms—including our Snug Home Cinema—are set up to let you experience the differences between models clearly and comfortably, using music you know. Bring your trade-in with you, and we’ll take care of the valuation and help you explore the best options for your system, whether you’re upgrading a single component or planning a more comprehensive refresh.

The promotion is running from 13th November 2025 to 16th January 2026, and given how wide-ranging the trade-in criteria are, we’re expecting plenty of interest. If upgrading your sound has been in the back of your mind—or if you’ve simply wondered what streaming could really sound like—this is the ideal moment to find out.

Get in touch to book a personal demonstration. You might be surprised at how new your music can feel when the right source brings it to life.

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Upgrade to Linn this winter